ANALISIS MODEL KOMUNIKASI PEMASARAN TERPADU ‎ ‎(INTEGRATED MARKETING COMMUNICATION) ‎ UMRAH AL BAHJAH TOUR & TRAVEL CIREBON

This study, raising a problem, namely the Analysis of Integrated Marketing Communication Model for Umrah Al Bahjah Tour & Travel Cirebon which is an important point in carrying out integrated marketing communications. Because, very competitive competition tourism industry, tour travel business, must increase product advantages, excellent service and also be able to promote these advantages by means proper communication. The challenges companies, especially Umrah, are getting more severe, rapid development information technology community. bureau actors ready face it. purpose this study was determine effectiveness Cirebon. aims describe analyze relevance between strategy implementation Using theories relevant research theme, Theory, Business Mix Theory Sharia Principled Products. uses qualitative approach with descriptive methods phenomenological paradigms. Located at head office Albahjah In focus taken Promotion aspect where currently being applied strategy. Formulating company adjusted vision mission, segmentation, targeting, positioning itself. results are: 1) Efectivity 2) There integration its products. 3) It necessary through digital media such as Instagram, Facebook, websites, even future so that they can join e-commerce order reach wider market.